7

Flag Football — Est. 2026

Built For
Flag.

The first gear brand born in flag football. Not a sideline product. Not an afterthought. Built for the game, the players, and the culture growing around it.

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7v7 Ready
5v5 Ready
Dome Season
Fall Season
Built For Flag
Not Generic
Sevens Gear
2028 Olympics
7v7 Ready
5v5 Ready
Dome Season
Fall Season
Built For Flag
Not Generic
Sevens Gear
2028 Olympics
7.3M
Flag football players in the US — more than tackle football
18%+
Growth in participation since 2015 — fastest growing team sport in America
2028
Flag football debuts at the LA Olympics. The sport is official.

The Lineup

Gear That
Matches The Game

Launching Fall 2026. Join the list for founding member pricing.

Sevens Founding Collection

The Founding Collection

Hat and shorts. Designed together. Everything the league doesn't give you — built specifically for flag football.

Collection from $34.99
Sevens Game Shorts

Game Shorts

No pockets. No problem. Engineered for flag football.

Starting at $34.99
Sevens Cap

The Cap

Black on black, gold S7 detail. Built for the sideline.

Starting at $38.00

Why Sevens

Flag Football
Deserves Better

01

Born In Flag

Not a tackle brand adding a flag line. Not a PE catalog product. Sevens was built from the ground up for flag football players — from 7v7 tournaments to Friday night dome leagues.

02

Engineered To Pull

The flag pull is the whole game. Generic belts have flags that stick, pop off too easy, or fall apart after one season. Sevens is built around the mechanics of the sport itself.

03

Year Round Ready

Fall outdoors. Winter dome. Spring tournaments. Summer camps. Flag football doesn't have an off-season anymore — your gear shouldn't either.

04

Built To Last

One season shouldn't mean one belt. Premium materials, real hardware, tested construction. Gear that holds up as long as the sport keeps growing.

Early Access

Be First.

Join the founding list. First 100 members get 30% off at launch plus free shipping. No spam — just a note when we're ready.

Founding Member — 30% Off + Free Shipping At Launch
✦ You're on the list. We'll see you at launch.

No spam. Just a single note when Sevens is ready to ship.